It starkly differs from social media marketing as the former is concerned with directing customers to another online shopping portal. In contrast, social ecommerce apps provide the luxury of shopping online while enjoying the convenience of an ideal social media platform. Projected to exceed the $200 billion mark of revenue, it is rated one of the most profitable niches with an astonishing ROI. With expanding the internet’s reach, the market is tipped to increase exponentially in the coming years.