Increase your Instagram followers with these 10 tips to grow your actual audience

submitted 3 weeks ago by 1087d7191agmaillercom to news

Instagram has become a cornerstone of numerous brands' social media presence, driving profitable traffic to blogs, growing conversions, and creating an active audience.

If you find that your Instagram presence isn't quite as strong as you'd like you'd like, it's time to learn how improve your strategies for gaining genuine organic people following you on Instagram. The larger your audience grows the more opportunities are available to interact with them and create memorable experiences for them.

Organic distinctions are crucial when brands opt for the easy route when trying to increase their Instagram followers. Pay-per-like and follower sites are everywhere however these methods are never worth it since the Instagram algorithm is regularly modified to eliminate high-cost, low-quality accounts and interactions.

In addition, the number that you display on the Instagram following isn't really worth much when it's not an active and engaged fan base which makes purchases, visits your landing pages, or advocates for your brand with people who are friends with you and your followers. Get your Instagram profile up and running the right way with these strategies for increasing your Instagram followers.

10 Strategies to boost Instagram followers

  1. Improve your Instagram account

Before you set out figuring out how you can gain followers on Instagram, one essential step is to ensure your Instagram profile is completely optimized. Consider your company's Instagram bio like the "homepage" for your account.

If you don't have a biography, picture captions, a suitable username or profile image What will people think of when they discover that your account belongs to your brand? It might seem obvious however on Instagram your bio and profile image create the basis of your brand's identity. The bio link is the best place to increase Instagram visitors to your website therefore optimizing your profile is important.

If you're not sure of the best place to link, you can try creating your product or marketing pages which relate to specific keywords, hashtags, or campaigns on your Instagram account. The option of linking to your home page is fine, but why not offer users an experience that is consistent when moving from your bio to an online site? This has resulted in the rise of IG page landing pages for links that include relevant links to last few items of content that are mentioned on a brand's feed as well as "link within bio" posts that help direct people to these sites.

Additionally, keep your username as search-friendly as is possible This usually means staying close to your actual brand name. If your business name is lengthy, reduce it into something that your audience will recognize. Avoid adding numbers or unique characters into your username, and if possible maintain it with other handles on social media you already have.

The best way to optimize your account is to design and follow an Instagram marketing plan. More you can find on Stack-writer.

  1. Keep a consistent content calendar

The worst thing you could do to increase the number of users to Instagram is to upload content randomly, at random times. If you're fortunate enough to have people following you from initial stages, you won't want to make them forget they followed you in the first place.

To avoid this, adhere the same schedule of posting. In general, brands should not post more than two times per day to avoid spam, but whatever your cadence, keep it consistent. Around 200 million Instagram users use the app every day and, to make your wide, try publishing several times throughout the day.

In actual fact, our very own study of the most effective time to post on Instagram pinpoints the top time to post for various industries, or you can follow our research of the best times across all topic areas below:

The habit of sticking to a plan helps you to create a consistent experience for your fans and keep them aware of your brand. If you're wondering how you're going be able to remember to post at these various times of the day, we've got you covered by using Sprout's scheduling tools and optimal time features. Read on for more details.

  1. Schedule Instagram posts in advance

Although Instagram's Instagram algorithm has been changed to display users with material they are interested in, posting at the right time can give your posts more visibility and visibility by increasing the engagement they receive.

There's a lot that your brand can do to increase its visibility. Now, using Sprout Social, scheduling Instagram content is one of them. With our newest tools, we'll assist your brand schedule content through an easy process.

When you schedule content in advance all of your team members can be aware of schedules and campaigns more effectively. It's always smart to build out content in advance and with our Instagram calendar tools you'll have the ability to get your message out to your target audience and keep regular posts at the same time.

You can also utilize the exclusive ViralPost feature and let us handle the task for you. ViralPost analyzes your own account's engagement history , and determines the best times to publish in a way that is algorithmic.

Create your perfect Instagram content strategy with Sprout Social.

Alongside the ability to schedule a complete photo of your Instagram content calendar, Sprout offers even more features to perfect your brand's feed.

Create IG-approved graphics with your team via your Asset Library, or test out our Grid preview tool to ensure every aspect of your presence matches your brand fashion.

Take a look at these features and much more with a 30-day free trial of Sprout.

  1. Get partners and brand advocates to post your content

If you're trying to figure out how to increase your Instagram followers, it's crucial to be aware of the value of your followers. The more followers you have grows (organically), the more buyers and interested customers you will have.

The most effective method of getting your followers to follow you is to get on their radar and show up. It is essential to be active on your personal Instagram as well as other platforms. Try sponsoring user-generated content to promote your brand on users' feeds. You can also hold Instagram contests to promote your brand's name in the feeds of customers.

out to a larger reaching a larger. These kinds of campaigns create social proof because they show that your fans that they are interested enough to share your content with others or to create the content themselves. UGC.

Another way is to put your name in front of a much more broader audience. Make an effort to collaborate with larger Instagram accounts from your industry and notable influencers within your industry, to promote your content to their audience.

Just make sure you're providing something of value. The one thing you do not would like to do is to appear to be too pushy. Look for marketing collaborations and co-marketing plans with other businesses to increase your reach on Instagram.

  1. Avoid fake Instagram followers

There's a huge distinction between an Instagram account with fake followers and genuine followers. It may be appealing to buy Instagram followers but the negative impact is far greater than the perks of organic growth in followers.

False Instagram followers can:

  • Deceive new followers If they visit an unactive Instagram feed with tens of hundreds of thousands of fans, it will decrease the credibility of the account. Don't trick people into following your account. Create trust and build lasting relationships to increase engagement.

  • Do not generate any revenue It's tempting to purchase followers, but your acquired bot or unmanned new followers won't be purchasing any products. Brands follow on Instagram because they like the content you post or your company in general. They are real spenders and can be a significant source of revenue for your business.

The smallest amount of buzz is created: How many fake users of them are going to comment, like and share your posts? Most likely, these bot or fake accounts will be cleaned up by Instagram and deleted, making your posts seem like engagement graveyards.

Real people have the ability to share, like, comment and respond to photos on Instagram. In addition, they enjoy when there's someone on the other side of the screen responding.

For instance, Lush Cosmetics takes the time to address various product-related queries, which results in customers returning to follow, or sharing with others. These interactions will always have more significance than a bunch of followers who are not active.

  1. Display your Instagram everywhere

How will people discover your account if you don't advertise your Instagram? Be sure that your Instagram account is on your website as well as other social networks.

The process of creating visibility and gaining attention is one of the best ways to be discovered. If you are determined to get more Instagram followers, let people know how to find you. You can add social media buttons on your blog and website to encourage social shares across all your platforms and show users how to find you on Instagram.

Another great idea is to promote cross-over across your social media profiles. For instance, the Museum of Modern Art regularly announces the existence of its Instagram via Twitter. You can easily leverage your other social networks to direct users to your Instagram.

However, make sure that you're not just asking for a follow. Instead, you should advertise unique content on Instagram so users have a reason to follow you on Instagram. It's a good thing, as Instagram expanding its offerings with new videos and content features such as Stories, IGTV and Reels There is a fantastic opportunity to build followers through unique content.

  1. Post content followers are looking for

While it's much not as easy to accomplish It's a good idea to find out what your followers would like to experience. It's easy to see on Instagram that certain types of content perform better than others. This is why testing is crucial.

Whether it's filters, captions and content types, or even posting times, even the tiniest small thing can make all the difference. Keep an eye on ground with new trends in Instagram so that you know you're posting quality content.

If you want to push your study a more advanced level, you company should invest in Instagram analytical tools. This will help to track, benchmark and evaluate Instagram content across all accounts.

Be confident in your content strategy by analyzing different captions, filters and more, to figure out what works best with your target audience. If you're uncertain where to begin, consider analyzing your competition.

You shouldn't copy directly your competition, but it's wise to make notes on their activities or posts that encourage engagement. A little study of your competition could make a difference. You can use the report on Instagram Competitors report to get a look at what's working for other brands in your field.

  1. Get the conversation started

One of the most effective ways to make users aware that you have an Instagram is through conversation. Based on the data from 2020's Sprout Social Index, consumers want to engage with visual content like photos (68%) and videos (50 percentage) while there are 30% who want to interact with posts written in text. Instagram is the ideal choice for this audience profile and combines visually appealing images with captions that can be equally engaging if you master your Instagram caption writing abilities.

People continue to use social media to be their primary source for brands to ask off-the-cuff questions and chat, serious customer care queries or praise for their preferred brand and product. As for your company you have to be supportive and communicative on Instagram.

Make sure to reply to any comments or questions as you can, as it could mean the difference between finding a new customer and follower or strengthening your relationships with your fans. Our Index study also found that 89% of people will buy from a brand after having followed them on social media and it's crucial to secure the attention and loyalty needed to convert the person who visits your page to followers.

  1. Find hashtags that are converted into

One of the most tried and tested methods of gaining followers on Instagram is through hashtags. Since their inception, hashtags have been a vital instrument for discovering and have allowed us to increase our social media reach. As marketer, you need to expand your network by gaining followers . hashtags provide just that.

To begin, you must find hashtags that are not too popular. Social Media Examiner points this theory out by explaining how the hashtag #love has over 184 million photos related to it. The task of highlighting your Instagram content among a sea of millions photos and videos isn't an easy thing to do.

You need to discover hashtags that people in your target market are more likely to visit. If a suitable connection occurs, these people will be more inclined to follow your blog. Unique hashtags that are branded and unique are a method to organize posts around hyper-relevant content to your brand and campaign.

For instance, M&Ms does a great job at linking hashtags to an event where they're taking part. Through hashtags like #mmspotlight to target its audience more directly where the spotlight concert event happens and raises awareness.

Understanding how your hashtags perform on Instagram is also just as critical to using hashtags effectively. With Sprout Social's hashtag analytics tools provide direct access to performance and usage statistics to determine which hashtags are performing best.

Don't be a blind participant in the hashtag universe. Know what you're tagging so you can grow your following.

  1. Get your Instagram followers smile

And lastly when you keep your followers on Instagram pleased, you'll get the benefit of increase in followers. We've provided you with plenty of tips for brainstorming and scheduling content, so put them to use in a way that is true to your brand's voice. This means, stay clear of looking a bit dreary, sales-driven or robotic.

For many accounts, this means sprinkled in posts that are specifically designed to bring a smile to your followers' faces and establish relationships with your customers. Don't forget to send information to your followers as if they're friends on your personal feeds: This could include sharing memes, inspirational content or just sharing interesting images or artwork (all legally credited, of course) which can provide your followers a little mental pick-up during the day.