Electric massager equipment is used to relieve muscle tension by enhancing blood flow, lower pain intensity by decreasing bodily substances that cause prolonged pain, improve recovery by stimulating mitochondria, and reduce inflammation by activating genes that naturally lower swelling. In recent years, technological advancements have resulted in the development of handheld portable massagers, owing to which they have become extremely popular in households. Usage of such massagers can provide enhanced sleep, lower blood pressure, and potential blood loss. Thus, the increasing public awareness regarding such benefits will augment the usage of electric massager equipment in the foreseeable future.
In addition, the surging public expenditure on personal care, on account of the rising disposable income of the people, will support the electric massager equipment market growth in the upcoming years. For instance, the Reserve Bank of India (RBI) states that the gross national disposable income of India increased from INR 1,73,15,933 crore during 2017–2018 to INR 1,92,37,943 crore during 2018–2019. Further, the Bureau of Economic Analysis (BEA) estimates that personal consumption expenditures (PCE) in August 2021 increased by $130.5 billion from August 2020 levels.
Additionally, the rising number of spa parlors will also accelerate the adoption of electric massager equipment in the forthcoming years. Electric massager equipment used in spas is available at bed and bath stores, closeout and overstock stores, discount stores, drug stores, and department stores. Acupressure massagers, infrared massagers, shiatsu massagers, ultrasonic massagers, and transcutaneous nerve stimulation massagers available at these stores are manufactured by Shenzhen Relcare Electronics Co. Ltd., Panasonic Corporation, and International Electro Medical Company.
According to P&S Intelligence, North America leads the electric massager equipment market, due to the easy availability of advanced devices in the region. Moreover, the increased public awareness regarding potential applications of massaging in the treatment of stimulating mitochondria will also fuel the usage of electric massager equipment in North America. Additionally, the presence of prominent electric equipment manufacturers and rapid technological advancements will also encourage the adoption of such products in the U.S. and Canada.
Further, the European region is also expected to witness a widescale adoption of electric massager equipment in the upcoming years, owing to the surging public awareness regarding therapeutic applications of massagers. Likewise, the Asia-Pacific (APAC) region will also observe an extensive use of electric massager equipment in the forthcoming years, due to the largescale availability of multinational brands and cost-effective electric massagers. Moreover, the presence of numerous spas in regional countries also facilitates the usage of electric massager equipment in the region.
Therefore, the escalating public awareness regarding the benefits of massage, growing disposable income of people, and soaring number of spas will facilitate the adoption of electric massager equipment globally.