Oil and gas firms are investing heavily in technology to improve energy exploration, production, transportation, and distribution. Words like automation, datafication, and digitalization are becoming buzzwords in the industry as businesses seek to maximize performance and save costs. The Fourth Industrial Revolution, according to Preston Trading firm founder Arif Patel Preston UK, Dubai, is about to start as digitization transforms how we communicate, work, and live. And we ought to put more effort into altering our perspective on how we conduct business in this new normal environment.