Digital PR link building in 2025 has a big impact on how brands grow online. It helps you get good backlinks from news sites people trust, which makes your website look more important and show up higher in search results. It does more than just help with SEO - it makes your brand look more trustworthy, brings in people from other sites, and gets you seen more online. Now, with AI tools and outreach that's tailored to each person digital PR has become more planned out. This means link building works better and makes a bigger difference than it ever has before.