NFT projects and artists can leverage influencers who share their values and aesthetics to foster a sense of exclusivity and connection with the core audience. Collaborating on exclusive content, behind-the-scenes glimpses, or community-driven initiatives helps bring followers closer to the offering. Providing influencers with free NFTs or commission-based programs incentivizes them to actively promote and engage the community. Hosting joint events, AMAs, or giveaways with influencers encourages their followers to join the project's online communities, expanding the overall audience.