Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022?

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Since its beginning at the beginning of 1996, social media has managed to reach half of the 7.7 billion users in the world. Social media platforms have almost doubled their users in the last decade, growing from 970 million in 2010 to that will be 4.48 billion in July 2021.

The phenomenal year-over-year increase in new users of the platforms is decreasing. It is now dependent on ever-growing number of users with access to the internet and smartphones, especially in areas of low-income.

What is the size of social media? And how has it changed in the last few years?

In this fascinating statistical roundup, you'll discover the most current social media data by the numbers and key demographics. Here's an overview of what you'll find below:

Social Media Usage Statistics (Top Picks)

How many people are using social media?

Global growth rates for social media

The penetration of social media by country

Social media in the US by amounts

Social media growth in the US

Most popular social media platforms

Time spent per hour on social media

Social Media Usage by Device

So , without further delay we'll take a look at the top 12 stats that are not to be missed in the context of one of the most widely adopted technologies of the past century.

Social Media Usage Statistics (Top Picks)

4.48 billion people are currently using social media worldwide, up more than double from 2.07 billion in 2015.

The typical social media user engages with an average of 6.6 different social media platforms

The rate of growth of social media since 2015 has been an average of 12.5% year-over-year. However, growth is decreasing with 2019-2020 data showing the following: 9.2 percent growth rate.

In terms of region, social media's growth during 2019-2020 is driven by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9%

60.99 percent of the 7.87 billion people in the world use social media. Of viewers aged 13+ there is 63% that are active users

93.33 percent of internet users are active on social media; however an incredible 83% of internet users on mobile devices are active on social networks

Of 4.48 billion social media users, 99% use apps or websites on a mobile device, with only 1.32 percent accessing the platforms through desktops

The average amount of time people spend on social media each day is 2 hours and 24 minutes; if someone signed up at age 16 and lived until 70, they would spend 5.7 year of their life on it

Facebook is the largest social network , with 2.9 billion monthly active users. It is closely followed by YouTube (2.3 billion), WhatsApp (2 billion), FB Messenger (1.3 billion) along with WeChat (1.2 billion)

72.3% of the total US people use social media, totaling a number of about 240 million.

In the US, 54 percent of social media users are female. The remaining 46% are male in comparison to a global average of 45.6 percent for females, and 54.4 percentage for male.

How many people are using social media?

As of 2021, the total number of users on social media is over 4.48 billion worldwide The average user using 6.6 social media sites on a monthly basis. The most popular platforms such as Facebook have more than 65.86% of their monthly users logging in to social media daily.


4.48 billion individuals currently make use of social media all over the world.


All social media platforms report growth data on the number of monthly active users or MAU's instead of the number of accounts, since this is more reliable for assessing actual usage and penetration into territories.

What is the percentage of people who use social media?

The percentage of people who use Facebook is 56.8 percent of the population. However, when we analyze the platform penetration rates of those in groups that are eligible, 93.33% of 4.8 billion global internet users and 85% from 5.27 billion users of mobile phones are using social media.


What is the percentage of people who make use of Facebook?


Key Statistics:

4.48 billion people are using social media across the globe according to platform reports on the current number of active users

56.8 percent of the population of the globe is active on social media when viewing eligible users aged 13+. This percentage increases to 82 percent in North America

In the 7.87 billion people living in this world 56.8 percent of users use social media sites, regardless of age or internet connection

Of 4.8 billion users of the internet, 93.33 percent have active accounts

From 5.27 billion mobile phone users 85 percent are active users

From 4.48 billion people who use social media, the majority access their apps or websites using a mobile device

How many social media accounts do users on average have?

According to the Global Web Index, the average number of social media accounts a millennial or Gen Z-er has is 8.4 globally, up 75 percent of 4.8 Accounts in 2014. The research of 46 countries that have internet users between the ages of 16 and 64 shows that Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest , with 11.5 per user.


How many social media accounts do the average user have?


Key Statistics:

The number of social media accounts is 8.4 per person in 2020.

The increase in the amount of accounts per person is up 75% from 4.8 each person's accounts in 2014 up to 8.4 in 2020

The primary reason for the expansion of multi-networking relates to the widening of platform choice. In addition, it's due to the specialization of specific platforms, e.g., Instagram (photos), YouTube (video) and LinkedIn (work)

5 Highlights for Backlinko's audience:

India: Averages 11.4 accounts per person

USA: Averages 7.1 accounts per person

UK: Averages 6.9 each account

Canada: Averages 6.8 account per individual

Japan: Averages 3.8 accounts per person

How many people use social media to conduct business?

40% of all internet users around the world make use of social media for business for work. In the U.S., only 27% of people actively use social media in their jobs as compared to the highest by country in Indonesia at 65% or the lowest , at 13% in Israel.

5 Highlights for Backlinko's audience:

India: 47% of Indians use it for work

Canada 31% of the population uses it to work

Australia: 30% of people who use it to work

USA: 27% of Americans use it to work

UK 27% of the population uses it for work


How many users use social networks for business?


Social media usage by gender

The present global average gender-based split in the users of social networks is 54% male and 46% women. In the US women constitute the top users. 76% of female internet users have social media accounts compared with 72% of all men.

Which gender utilizes social media more based on region?

North America: 54% female vs. 46% male users

South America: 52% female vs. 48% male users

Western Europe: 50% female vs. 50% male users

Southern Africa: 52% females in comparison to. 48% male users

Southern Asia: 27% females in comparison to. 73 percent of male users

Oceania 53% females against. 47 percent male users

Which gender is influenced more often based on platform?

As you can see from the statistics above, the use of social networks differs for males and women around the world when looking at the location. Perhaps the most obvious difference between genders is when we consider the way in which the platform is used.


Which gender utilizes social media more frequently based on platforms?


If you look at the top 8 social networks with the highest number of monthly active users, YouTube, LinkedIn, Twitter and TikTok index higher among male users. Websites such as Facebook and Instagram are more female orientated, especially Pinterest which is the most popular among female viewers.

Most-popular social networks by gender split (% of the US population) Sources: Statista, Brandwatch, Statista, Statista, Worldometers, OurWorldInData, Data Portal Social media platforms Kepio's Analysis

Social network


Growth rates of global social media

How much do social networks increase year over year?

The year 2021 will see there are 4.48 billion active users of social media across the globe, and this will be an upsurge of 13.13 percent year-over-year, compared to 3.69 billion in 2020. In 2015, there were only 2.07 billion active users. That's an overall increase of 115.59% in just six years.

6 Year Social Media Growth Statistics:

2021: 4.480 billion active users (+13.13 percent)

2020: 3.960 billion active users (+13.7 percent)

2019: 3.484 billion active users (+9.2%)

2018: 3.196 billion users active (+9.0%)

2017: 2.796 billion users active (+21 percent)

2016, 2.307 billion active users (+11%)

The year 2015 saw 2.078 billion active users


How much do social networking increase year over year?


Top 10: Growing of users on social media in each country

Based on Keipo's analysis the country with the biggest social media growth in 2019-2020 was India, with more than 130 million people joining platforms that is 9.6% of their total population. Second place was China (15 metres), Indonesia (12 m), Brazil (11 m), Iran (9.4 m) and the USA in 6th place with 6.9 million people who have joined.

Below, we've listed the top 20 growth rankings by country, which represent the most number of users, but not percentage increase:

Social media users are growing in each region

The total number of people using social media increased by 9.2 percent between April 2019 and January 2020. When looking at the number of people expanding by area, Europe had the slowest activation of new active users at 4.9 percent. However, Asia was the biggest increase in social media user base at 16.98 percent, followed by Africa expanding by 13.92%

Growth of social media across regions 2019-2020:

North America: +6.96%

South America: +8.00%

Europe: +4.32%

Africa: +13.92%

Asia: +16.98%

Australasia: +4.9%

Day One: When did social media start?

The growth of social media was first noticed in 1996, with the release of the networking site Bolt (now closed). Shortly after, in 1997, Six Degrees was released where users could add friends and create profiles. After that, applications like AOL Instant Messenger Live Journal, and Friendster launched all paving the way for Facebook's leader, Facebook, in 2004.

Timeline: The first days of social media

1996: The very first video and social networking website was Bolt, which was active from 1996-2007

1997: A website known as Six Degrees was developed that allowed users to upload profile information and connect with users by making friends.

1997: AOL launched its Instant Messenger service. It was acquired by AOL the service from an Israeli firm based in Israel. It was first referred to as ICQ and was first launched in

1999 This was the year that saw the debut of LiveJournal the first well-known blogging platform

The year 2000 was the time Habbo an online game built on networking that was created in 2000, was released.

2002: Friendster launched, where users could create profiles, join and also shared content

2003: LinkedIn launched the first business-oriented social network site in 2003.

2004: Facebook, the most well-known platform, is launched

The sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms, and Kepio's analysis

Social media penetration by country

Which country has the highest number of active social media users in the world?

Social media penetration = active users vs. total population.

According to statista's statistics from 2020 The most active country in the world is U.A.E., with 99 percent of its population on social media. The average global penetration rate is 49%. If you limit the information to users who are eligible 13+, an average social media penetration rate is 63%.

Key Statistics by the whole population

On average 49% of the world are active social media users, regardless of age

On average, 63% of the worldwide population of 13+ are connected to social media

USA is home to 70% regardless of age, and 83 percent of them are 13+

UK has 66% regardless of age, and 79 percent of them are aged 13+

Canada has 67% , regardless of age, and 77 percent for those 13+ years

Australia has 71% regardless of age, 85% for only those aged 13+ years

India has 29% , regardless of age, and 38% for people aged 13+

In which countries can the networks be looking to expand?

Social media offers the largest potential for growth in the developing world with billions of new users wanting to sign up. Think tank data company Pew Research Center noted a continuous increase in internet usage and smartphone usage that is directly related to the growing popularity of social media in certain developing nations or areas.

In 2014 there was a median of 42% of people who visited the internet regularly however, the figure now has to be higher than 65%, which was the last number recorded from the Pew study in 2017. There was a similar story regarding the growth of smartphone use also, doubling to almost 42% in the same time.

Advertising revenue will not grow at the same rate

Unfortunately, social networks that want to expand in these territories will not earn as much in advertising profits per user. Therefore, the amount of users used is essential to their earnings.

For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US but within the Asia-Pacific region, that amount is $3.57.

Sources: Statista, Statista, Data Reportal, Social media platforms and Kepio's Analysis

The social media industry in the US by numbers

What percentage of Americans are active on social media?

According to statements from platforms according to platform statements, the total number of users of social media on the US is estimated at 240 million by 2020, meaning 72.3 percent of Americans are actively using sites each month. The most popular platforms within the United States are YouTube at 81.9 percent and Facebook with 73.4% among internet users aged 16 to 64.


What percent of Americans are on social media?


Number of Americans on social media:

The US Social Media Percentage is calculated by the amount of active social media users in comparison to the population or those aged 13and over.

72.3% of the total US population has social network accounts, regardless of age, that's 231.47 million people

US social media usage according to gender:

In America social media has become more prevalent among women, and in particular, Snapchat and Pinterest while men use sites such as YouTube or Twitter more.

78 percent of females

66 percent of males

US social media usage by ethnicity:

The percentage of users of social media in relation to the total number of people using social media by race for entire US population is:

80% Hispanic

77% Black

69% White

US social media usage by age

Unsurprisingly, the percentage of Americans who use social media at age is primarily Gen Z and Millennials.

84% of people aged between the ages of 18 and 29.

81% of the population aged 30-49

73% of people aged 50-64

45 percent of those 65or older

Sourcesinclude: Pew Research, Data Reportal, Brandwatch, Social media platforms, Kepio's Analyse

Growth of social media in US

Is there a current growth rate for social media platforms in the US?

70% of the US population is active on social media accounts, and a year-on-year growth rate of 3.1 percentage from 2019-2020. An initial record of US number of users was 5% in 2005, and the US was just 6 years to reach 50 percent of the population in 2011.

Key Statistics:

The social media growth rate in America between 2020 between 2020 and 2021 was 4.3 percent

The total number of people using the internet in America has increased by 10 million between 2020 and 2021

US development of social media users due to platform

A variety of surveys done by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use these apps on their mobile or laptop.

Key US Network Growth Statistics 2020-2021:

TikTok is up 18.3%

The sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms and Kepio's Analysis

Most popular social media platforms

Which are the most-used social media platforms?

in 2020 Facebook will be the most popular social network with people with 2.85 billion of 4.48 billion users on social media around the world. YouTube and WhatsApp follow with over 2 billion users. Then there are Messenger, WeChat, and Instagram all with at least 1 billion users.


Average time was spent using social media

How many hours do people spend in social media every single day?

By 2020, average amount of time spent on social media each day is 2 hours 25 minutes globally for users aged 16 to 64 , on any device.

In comparison, the time spent on networks by individuals in the US will be 2 hours seven minutes, 18 minutes less than the average for all of the world.

The World Health Organization estimates global life expectancy at approximately 73 years. If the average person persisted using the same amount of social media usage, they would be spending 5.7 years / 2,080 days on platforms in their life span of eligibility.

Key Statistics:

In the world, the time that a person spends using social media a day is 2 hours 25 minutes or 145 minutes

The average user will spend 5.7 years on social media starting at the age of 16+ until the average life expectancy of 70

The typical person will spend 36.5 days per year on platforms from when they are 16+

Out of the 46 nations examined, the Philippines have the longest time in social networks at 4h15m.

The people of Japan are the most active on social media, spending the least time on networking at 51 minutes

The amount of time spent on social media by the country

Below, you can find the daily average time of social networking in minutes and hours from 46 different countries. The data sources are the Global Web Index 2020 report.

5 Top Tips for Backlinko's Audience:

Brazil - 3 hours 42 mins

U.S.A. 2 hours 7 minutes

U.K. - 1 hour 49 minutes

Australia - 1h 45 mins

South Korea - 1 hour 8 mins

Daily time spent on social media is growing figures

Below, we can see the rise in time spent using social media in mere minutes. The data source is the internet's users from 47 countries, between the ages of 16 to 64 and from any device.


How often do Americans utilize social media sites?

Below is the amount of time Americans are receiving from these popular social media platforms All platforms, including Twitter get at least half of their users visiting the platform each day.

Social media usage among Americans (by percent) Sources: GlobalWebIndex, WorldoMeters



Social Media Usage by Device

What's the ratio of social media use on mobile devices vs. desktop?

With regards to social media use by device the majority of users in the world access networks via mobile devices (tablet or mobile phone). The majority of users are using platforms via their mobile phones, while only 1.32 percent who access their social networks via only their desktop.


The majority of people in the world connect to networks on a mobile device


What's the internet's mobile market share vs. the tablet share?

According to StatCounter, the current mobile vs. Desktop market share worldwide is heavily influenced by mobile, with 55.89 percent of users accessing the internet on a feature or mobile. It is only 41.36% of people now use the internet via desktop (leaving 2.74 percent of users using tablets).

By comparison, this shows just what "mobile" social media is.

Key Statistics:

99% or 4.43 billion social media users access networks on mobile devices

78% or 2.97 billion people access networks solely through their mobile phones

1.32 percent or 50 million users exclusively access networks through desktops

20%, or 759 million people use both mobile phones and desktops

In total, there's 3.50 billion smartphones around the world. This means that 84.85% of smartphone owner's connect to social media through their smartphones

There are 5.27 billion mobile phone users in the world

Sources: Data Reportal, BankMyCell, Statcounter


That's it for my social media's growth statistics summary.

In terms of the adoption rate of technology it's awe-inspiring to see how quickly a social network will explode. For example, TikTok was on one of five devices that connected to the internet over the course of 24 months.

Now , I'd like to get in touch with you:

What would you like to see added to this list? Or have a question?

In either case, jump into the water and leave a comment below.