In 2022, Instagram will remain one of top players on the social media market and with good reason. As of December 20, 2021, Instagram has exceeded the number of 2 billion people active around the world. Instagram never ceases to grow and developing which means it is constantly introducing new features.
This article will cover some of the most current Instagram updates and new features that are scheduled for 2022 as well as those for 2021 that you may have not seen.
If you're a social media marketing professional tracking the latest updates on social media platforms is a must. This is a helpful Instagram blog so you can get all the details about the essential Instagram updates in one place and utilize the information to your advantage.
The following article will cover the recent Instagram updates in the first place, before resuming the more old but still relevant ones. So, without further due, let's look at all the new features Instagram has released recently.
Instagram Grid Pinning The most recent Instagram update lets you pin your posts to high up on your IG grid.
In this way, your older content can still shine . This feature is nothing new on platforms like Twitter or TikTok However, we definitely required it for Instagram.
60 second Instagram Stories (without any cuts) Instagram is progressively introducing a handy feature. It allows users to post Instagram Stories for up to 60 seconds, and with no annoying cut-offs each 15 second interval.
It's certainly a useful feature; the playback of your Story footage will be smoother and you can incorporate all user-related mentions, tags, locations, links as well as other information. in one longer Story No need to go through the process again after every 15 seconds, yay!
2022 algorithm of Instagram explained The Instagram algorithm's operation remains a mystery for a long time trying to get the right answer was mostly based on guesswork and a trial and error procedure. However, this has changed since Instagram's CEO Adam Mosseri explained it in a video posted on his Twitter account.
It seems that currently the most important elements that impact what users see in the feeds of their IG feeds are:
Post's popularity indicators - how many people clicked on it, the location the location it was in and the duration (if it was video) How frequently the user interacted via the user's account over the last few days? How many posts the user has liked? User's engagement with the accounts' other content We highly recommend watching the entire video. It can help you comprehend the social network better and make sure your interactions start getting better results!
2022 Instagram Reels updates Reelshave been rapidly growing in popularity ever since Instagram introduced them in the year 2020. Instagram is investing heavily in the new format and is always looking to improve it, as we could observe in July 2021 when Instagram decided to double up the Reels duration. The latest Instagram feature is regularly updated with even more editing options, including the most recent updates: double exposure or a timer.
Instagram reel with added music Let's look deeper at what you can do with Reels. The basic idea is that Reels are vertical full-screen posts that run between 15 seconds to 1 minute. It also lets you to combine several short videos into one. In addition, Reels can be equipped with an array of additional features to make the video more captivating:
Music - you can add songs of your preference and then adjust the music's volume vs. video's original sound ratio Voiceovers - you can record your own commentary Text Doodles - you can draw over the video Stickers - once you've shot an entirely new Reel it is possible to add an image to it Effects - the same as Stories Timer - meaning you don't need to hold your phone down while making a video Instagram is testing more new features for Reels:
Video Layout allows users to record multiple videos in separate windows, one after the other, and later play them all together. Double exposure feature lets users capture a photo and then record videos on top of it. Instagram Posts Collabs Another great feature is that you're now able to create posts that are joint. The post will be displayed in your feed as well as on the profile of your coworker.
For a joint blog post, make your regular post (Reels also work) Then click on Tag people, and then on Invite collaborator.
An example of a joint post on Instagram Reels Visual Replies By the end of 2021 Instagram will release a second Reel update, dubbed "Reels Visual Replies". This feature allows you to respond in response to posts' comments (given by every follower who comments on your Reels) posts using videos.
This feature is a great way for creators to interact with their followers by producing content that is inspired by their posts in the comments section.
Where to find Instagram Reels To access the Reels making area, you'll need to tap the '+' icon in the top right-hand corner of the screen. Then, select 'Reels'. Some of Reels functions can be used while recording, while others are only available when the recording is completed. Take a look and create your own interesting content!
Another benefit that is you can go back at any time to your Reels at any time and remix it that gives you virtually endless possibilities to experiment in your videos.
If you click the 'play icon at the bottom-right corner of the screen it will allow you to rapidly browse Reels.
You can now also look for other Reels that use the same tune by clicking the audio icon within the Reel.
Instagram Creator Mode Instagram has launched Creator mode to accounts with more than 10,000 followers a while ago and is continuing to work on this section of the app to help influencers make the most of their experience with it. From allowing creators access to more of their accounts' information to making messaging easier for those who are Creators, the mode really made a change.
The Creator mode continues to evolve and is gaining new features, like a brand new area of Instagram marketing strategies that creators can utilize to their advantage when designing new content. Another step in the direction of a better user experience for creators was the introduction to the Professional Dashboard.
Instagram marketing tips for creators Instagram Professional Dashboard Instagram has taken another step toward better analysis in 2021 with the introduction of the Professional Dashboard. The feature is available to all accounts that are business and creator-oriented and is a central dashboard for the app that allows you to review the performance of your account. This is a list of the most important tools and resources:
Overall account performance Instagram Insights Promotions Branded Content Approvals Instagram Shopping Saved Replies Instagram Professional Dashboard Professional Dashboard Professional Dashboard is a great tool for getting an overview of your statistics but should you wish to dig a little deeper and dig deeper, you'll need to visit Instagram Insights for that.
Updated Instagram Insights Instagram has updated its analytics tool to give business owners and creators more insights into their account's performance. The first major change is that you can now view data for up to 90 days instead of 30, or 60. It is also possible to evaluate the performance of your live video.
Insights currently give you visibility of data for your:
Accounts were reachedView a summary of the metrics of your profile's reach, split according to gender, geography, age, followers vs. non-followers, type of content reach advertisements, as well as more Accounts engaged This section will allow you to gauge the amount of engagement your accounts have between different content types in more specific detail. Total followers - This part allows you to measure the base of your followers by providing an understanding of their demographics. Content that you've shared - More data about your content & user interactions, broken down by interaction type and content (even interactions such as Business Address Taps or Email Button Taps) This is for sure an improvement over the previous version. Although, if you manage several social media profiles, you might want to boost your game by using NapoleonCat and its Analytics function, where you can gain a 360-degree view of every account, regardless of social media platform and create Instagram reports in a matter of seconds.
Hiding Instagram likes was made optional Instagram has changed its strategy to hide the number of comments under posts since 2019. In the moment, you can select whether to conceal this information from your posts or not.
To do that for that, go to your post Click the three dots on the upper right corner, and select ' Hide like count'.
Although a lot of users are beginning to use it, you are able to see someone's Like Count in NapoleonCat regardless of whether a user is able to hide their numbers or not.
Checking Instagram like count in NapoleonCat View Your Instagram Likes in 2022 Can't see likes on Instagram? Make use of NapoleonCat and look up the number of likes you've received under your posts and those of your competitors as well.
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New Instagram Story Interactive Stickers The majority of Instagram users are already accustomed to seeing new stickers within their Stories editing panels at times. The most current set of stickers available to each user will vary based on their type of account.
Having said that, let's take a look at some of the most recent and popular ones.
Stickers available for Instagram Stories Shopping sticker The sticker's name is the best of all. Incorporating it into your story allows your followers to purchase directly from Instagram Stories. Be aware that you must have the Shopping feature already set up to use this sticker. If you want your partners to to apply this sticker and redirect to your website then you must activate this feature within the Shopping Partners section of your account settings.
Music sticker This one has been long-awaited by people in many countries and the Music sticker is becoming increasingly accessible. You can use it to add some spice to your story with your favorite music!
Location Sticker The location sticker allows you to share your current location in case you want to share a unique location with your followers.
Sticker with the word "Mention" You can mention another business or user within your story. This allows users to share the Story on their profile to increase their reach.
Questions about the sticker Include a Question sticker to get your followers sharing their feedback about your selected topic. It can also be used for users to submit questions to you that you can later answer in separate stories to encourage an even greater interaction with your audience.
Quiz sticker The best use for it is ask questions regarding your profile's subject matter and see how well your followers do and how they contribute to the brand's reputation.
Poll sticker Like similar to Quiz sticker similar to the Quiz sticker way to get the opinions of your audience. It is particularly useful in helping to make the right decisions for future content ideas by including the opinions of your followers during the creation process.
Donation sticker This sticker lets you choose a charity and lets your followers make donations. The nonprofits you choose will receive 100% of the funds you raise.
Countdown stickers If you're planning an important event coming soon there's no better method to inform your followers about it than with your Countdown sticker.
Add Yours sticker The "Add yours" button appears a bit like the long-gone Challenge sticker. All you need to do is invite other users to post their own stories about any topic you'd like or tap at the bottom to have one chosen for you , then press "Done'. To see Stories that have been shared by other users who have replied to your prompt, tap the sticker on your own story.
Also, you can use the icon with three dots at the top to see different options for managing your stickers like turning off notifications or concealing your username.
Modifiable Link sticker The Link sticker is no longer reserved for larger Instagram accounts with more than 10k followers. It's now available to everyone, yay!
To be able to use it, enter the URL of the page you wish the sticker to link to. Tap 'See preview' below the link to check whether the page will appear as when someone opens it. Anyone who is able to view your Story can click the sticker to go to the linked website.
There's more! You can now customize the appearance of the sticker and turn it into a click-to-call-to-action which provides a multitude of new options to use for Instagram marketing.
Food Orders stickers Adding an Food Orders sticker to your Instagram Story enables other users to order food from your business on your partner's website.
This sticker is particularly helpful for small restaurants that aren't getting much exposure, but is it's also a useful tool if you decide to collaborate with an influencer who could add this sticker onto their social media accounts to attract attention to your business.
Small business support sticker This sticker has been making the name for itself throughout the disease, and for very good reason. The restrictions on Covid-19 have had major negative impact on businesses, especially smaller ones. Instagram decided to enable users to give back to their favourite small-scale businesses by putting up a sticker to help them grow their popularity and reach.
That means that, by using the sticker, you could tag any company with an Instagram profile to assist them in reaching an even larger audience. For instance, if have a job with a small-sized food chain or a similar business, and have multiple accounts created for different locations, you could apply the sticker to cross-promote your accounts.
Instagram Shops & In-shop Ads Facebook (or the current version: Meta) has been heavily investing in the development of its eCommerce side through the introduction of Facebook as well as Instagram Shops which are available via the app. With this, companies can build custom catalogs of their products that users can browse to save, share and purchase from.
It's important to first set up and once you've done that you are able to showcase your products using many different choices, like using an image for your cover or choosing the color scheme to give an individual look and feel for your store online.
Users can now access Facebook Shops through Facebook Pages, Instagram accounts, or even through ads and Stories. It's now possible to purchase products in the Facebook Shops app without leaving it if the seller has made checkout available on its site in the US.
New is the fact that Instagram is testing displaying ads in the Shopping section that could become a powerful marketing tool for the arsenal of any company.
Source How to see Instagram DMs on a PC - Messenger API It is now possible to view your Instagram DMs right on your PC. This is because of Messenger opening its API for Instagram messaging. You can also control the DMs you send to your Instagram messages (even across multiple accounts) through the NapoleonCat Inbox.
Using the Social Inbox makes managing all your Instagram DMs (and comments) across multiple Instagram accounts much easier having them all available in one customizable view.
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