Sanitation and hygiene are the most vital aspects of baby care and shampoos and conditioners are inherent constituents of baby care. As babies are fragile and delicate, hygiene and sanitation products of adults are not recommended to be used on babies. Nowadays, parents have become very cautious about the brands of baby shampoos and conditioners, owing to the mounting awareness about the hygiene of babies. Owing to this reason, parents are now preferring to use toxin and paraben-free baby shampoo and conditioners.
Moreover, the accelerating urbanization rate in populous countries, such as India and China, will steer the baby shampoo and conditioners market growth in the forthcoming years. Increasing urbanization rate in such countries has encouraged parents to amplify their focus on the nurture of their child, owing to which, they have surged their expenditure on baby care products. Additionally, the declining global infant mortality rate will also augment the use of baby shampoos and conditioners in the upcoming years. According to the World Bank, the global infant mortality rate has declined from 64.5 in 1960 to 28.2 in 2019.
The increasing need for such baby care products is being met by companies such as Johnson & Johnson, The Himalaya Drug Company, Beiersdorf, Unilever, Pigeon, L'Oreal, Mothercare, Burt's Bees, PZ Cussons, California Baby, Weleda, Earth Mama Angel Baby, and Chicco. At present, these baby product manufacturers are actively focusing on partnerships and collaborations to expand their clientele. Currently, these companies are dedicating their resources to develop non-medicated shampoos and conditioners, due to their low cost and their availability in several varieties and colors.