Our Amazon Product Listing Analyzer first identifies the top competitors in the market for that product, based on sales history, position in the market, and popularity. In other words, these competitors are ‘in the same league’ as that of the product to ensure a level playing field.
After these top rivals are identified, the product listing is broken down into individual elements (over 15 of these) and a benchmark score is assigned to each one of them. Broadly speaking, these elements fall into two halves: discoverability and desirability. Discoverability deals with how discoverable a product is within the Amazon search results, while desirability relates to whether the listing is appealing enough to convince customers to purchase the product.