In the highly competitive realm of e-commerce, mastering Amazon PPC (Pay-Per-Click) advertising is not just a choice but a necessity. As seasoned entrepreneurs, we understand the pivotal role that effective PPC strategies play in driving product visibility and boosting sales. In this expansive guide, we unfold a strategic 5-step approach to auditing your Amazon PPC account, ensuring not only optimal performance but a sustained reign at the forefront of the digital marketplace.