Engaging in commerce on Amazon has the potential to be a highly profitable endeavour, but navigating the world of customer feedback can be daunting for any seller. Negative reviews on Amazon have the power to make or break a product, and understanding how to effectively manage them is crucial for success. Whether you’re an experienced seller or a newcomer, this all-encompassing guide aims to provide you with the insights and tactics essential for addressing challenging one-star ratings and transforming them into avenues for advancement.