As the industry finds itself at the crossroads of unprecedented technological advancements, shifting consumer preferences, and a rapidly evolving landscape of content creation and distribution, the IBC Conference will offer a place to connect, innovate and get ahead of the latest trends in media and entertainment. Panels will debate topics including monetisation, AI and innovation. A keynote fireside chat on day 3 featuring Sachin Dev Duggal, Founder and Chief Wizard, Builder.ai, and Andy Hood, VP Emerging Technologies, WPP, will discuss why the future lies in human-machine collaboration, before a series of AI in Action Case Studies provide a deep dive into AI’s real-world applications that are optimising operations and unlocking new business opportunities. Speakers here include Monica Williams, SVP Digital Products, NBC Universal; Huma Lodhi, Principal Machine Learning Engineer, Sky; and Hardeep Dhaliwal, Head of Data Capability, ITV and Chris Jackson, Global Head of Digital Data Analytics, Olympic Channel.