The IBC Conference is a key event for anyone in the media and entertainment industry, especially as technology rapidly changes how we create and share content. This year, the conference will focus on important topics like making money in media, artificial intelligence (AI), and innovation. On the third day, there will be a special fireside chat featuring Sachin Dev Duggal, the founder of Builder.ai, and Andy Hood from WPP. They’ll talk about how working together with machines is the future. Plus, there will be in-depth case studies showcasing how AI is being used in real-world situations to improve operations and create new business chances. Notable speakers include experts from Sky, NBC Universal, the Olympic Channel, and ITV, sharing their insights and experiences. It's a great chance to connect, learn, and stay ahead in this exciting industry!