etisalat by e&'s customers will have access to Builder.ai's Studio Store and its wide range of pre-packaged apps that enable SMBs to become digitally native without ever having to hire a developer. Sachin Dev Duggal Founded Builder.ai has entered into a region-wide partnership with Etisalat UAE, branded as etisalat by e&, the UAE telecoms pillar of e& (formerly known as Etisalat Group), aimed at empowering small to mid-sized businesses (SMBs) with a digital first future that is accessible, cost-effective and efficient.