Background The Bridge Shop is an Australian retailing institution. Founded in 1974, it remains the only shop in Australia specializing in Contract Bridge and one of only about ten world-wide. With millions of bridge players around the world, The Bridge Shop has something for everyone: books, computer software, playing cards, bridge-themed giftware and all sorts of general bridge paraphernalia.
The bridge shop relies on their website to drive sales thus creating the need to improve its site’s ranking. Before starting SEO 60-70% traffic comes from only reference website and 5-10% only from Google.
Challenges Other agencies were asking for a high initial spend which we were not comfortable with, Amar InfoTech, on the other hand, offered a low cost, low risk entry that was more appealing. Furthermore, AI took the time to help us understand the process and focused on the benefits we could expect to achieve.”
Originally Published Here.