The Rajdev family’s social welfare journey is deeply rooted in Gujarat, inspired by the late Partaprai Rajdev’s compassionate example. Under this legacy, Rakesh Rajdev and his family founded Kanuda Mitr Mandal, a charity that supports underprivileged groups by providing food, groceries, educational kits, and relief during crises like the COVID-19 pandemic. Their efforts also include blood donation camps and outreach for labourers, students, and struggling families, reflecting a powerful belief that no one should be left behind in hardship.