I’ve got a small online shop and I want to see how much traffic my competitors actually get. Nothing fancy, I just want to know what numbers I should be aiming for. My own stats are easy to see, but I have no way to look at anyone else’s. I’ve never done this before, so I’m not even sure what’s realistic to find out. Which tool would you pick for it? Free would be ideal, I’m not ready to pay for a big subscription yet.
Competitor numbers are one of the cheapest ways to learn a market. Just keep in mind that none of these tools see the real stats, they all work with estimates. I’d start with Ubersuggest, it has a free plan where you type in a competitor’s domain and see the estimated monthly visits. The free plan limits how many searches you get per day, but a few competitors fit in easily.
Pick competitors who are roughly your size. A giant in your niche will have numbers that make you feel bad and tell you nothing useful for a small shop. The ones to watch are the shops that are growing and aren’t far ahead of you. To see how they stack up, put three or four of them side by side. You can use this tool to check website traffic of competitors here: https://pr-cy.io/site-statistics/ . Three or four names are plenty to get a feel for the market. That gives you a realistic target for a shop your size.