Propensity models are a hot topic and with good reason. In tech and development circles, propensity models are being held up as the answer to almost every challenge, but the truth is that a lot of the people who talk about them don’t really know what they’re talking about.
But we can’t blame them because propensity models can be challenging to wrap your head around, and they have such a vast amount of potential that we’re still learning the true extent of their capabilities as an industry.