The ethereum has created space for initializing functionalities of ICO tokens and security in the platform. The ethereum platform is considered the best for developing ICO tokens and has smart contracts for executing the exchange of cryptocurrencies. The cryptocurrency offered in the ICO platform will be similar to the shares brought from IPOs. The purchased ICOs come with significant value and name for identification.
Source - https://cryptoztoken.medium.com/approach-an-ico-development-company-to-fundraise-your-blockchain-based-projects-6471ad6e6363