The customer is king is a statement that echoes through the annals of time. It is evident in a lot of service industries due to the nature of the exchange. Customers shell out money with the expectation to receive the quality of service they equate with the value they pay for. In fact, services exist because of people who believe the service values them back. In real estate, this is no different. There exists a chain that spans across several business units and service providers to bring the goods or the property physically to the customer. The chain consists of the buyer who is the customer, the realtor from the real estate company, and the various partners and contracted services that help the customer notice, select, and purchase a property.