A PR campaign for Security Token Offering Marketing is a great way to generate some publicity around your token. You can use authorized media outlets to broadcast news of your token sale or retain the services of a PR firm if you need to focus on other issues. You could also use link-building, a Search Engine Optimisation technique to create backlinks from high Domain Authority (DA) sites in your area of interest to your website. With high-quality backlinks from reputed sites in your niche, the search engine ranking, prominence, and standing of your website will grow significantly.