Instagram hashtags are still one of the most effective methods to gain more attention (and participation!) for your Instagram posts through 2022.
However, how do you make use of hashtags for Instagram? How can you identify the best hashtags for your Instagram blog? Which hashtags are popular right now? And should they go in your caption or the comments?
We're here to answer these questions and more, in our ultimate overview of Instagram hashtags on the Stack-writer.
Instagram hashtags are fundamentally a method to categorize and label your content. They aid in helping Instagram serve your posts to users who are relevant.
In their most basic function The hashtags you utilize will power the search results you see on the Explore page of Instagram:
However, it doesn't stop there. Hashtags also serve as an indication for Instagram's algorithm. Instagram algorithm, which means it can categorize your posts and recommend the content to users that it believes is likely to be of interest.
So... What do you think? Hashtags still work in 2022 on Instagram until 2022?
Hashtags have always been at the subject of many debates with Instagram, especially after their recent advice to make use of 3 to 5 hashtags (more on this later).
As Instagram slowly shifts toward semantic keyword search, it will open up an entirely new realm of possibilities in content discoverability - indicating that the words in your captions, or the subjects of your videos will be searchable too.
In spite of these massive technological advancements, hashtags still work on Instagram. Paired with a strong strategy for content, they can provide incredible results.
Are you ready to download the complete download on Instagram hashtags? Take a look at our YouTube video guide now:
This is the Top 50 Most Popular Instagram Hashtags in 2022
Utilizing hashtags that are extremely popular isn't the most effective method to get greater engagement for your stories or posts as they're less likely to be seen.
As we've already mentioned, Instagram recently suggested that creators should use a minimum of three and five hashtags in their posts. However, Instagram allows up to 30 hashtags per post.
This is in contrast to everything we've previously heard about the function of hashtags on Instagram However, given their recent focus on keywords and SEO this does (kind of) seem to make sense.
Instagram is introducing new "suggested" news feeds - such as that of the Instagram Reels tab for instance. To provide suggestions for content that are truly a "good one," Instagram needs to be able to accurately categorize it. The idea behind it? More hashtags means more accurate self categorization.
To test this hypothesis, Later looked at 18M+ Instagram feed posts Comparing the number of hashtags that were used in the post and average rate of reach.
It is evident that more hashtags means more success. The rate of reach increases by 11 percent (from 24 35% to 24) when the number of hashtags grows from one to thirty.
To put it into perspective, for an account with 20K followers, that's the equivalent of 2.2K accounts being reached per post.
We even examined whether this trend was changing compared to 2020, but our results were pretty consistent.
So, how many hashtags should you use on Instagram? At present the use of more hashtags is the best method for growing your reach and engagement on Instagram post feeds. However in the future, when Instagram launches more "suggested" feeds of content that focus on fewer, relevant hashtags is a tactic worth testing.
Before selecting hashtags for your posts It's an excellent idea to think about the various types of hashtags you can include.
This will help make sure you're covering all bases using your hashtag strategy.
There are five primary hashtag types to take into consideration:
Branded hashtags are used for occasions or campaigns, such as #Later and #LaterCon.
• Industry hashtags which explain your area of expertise, such as #SocialMediaManagers , or #WeddingPlanners.
The hashtags are designed to bring your community together, like #VanLifeLiving and #IAmASweatyBetty.
There's no secret formula for how many of hashtag you should include however keeping the various categories in mind can give important inspiration and assist in determining your strategy.
What are the benefits of Using Hashtags in Instagram
Utilizing relevant, targeted hashtags in your posts and stories is among the most effective ways to be discovered by new audiences on Instagram.
Using the "right" hashtags can get you in front of your target public, even though they've never connected with you before.
This can lead to greater involvement, more followers, in turn, more patrons for your business or brand!
But it's not the only thing. Hashtags also have many applications beyond increasing your visibility. You can use them for community-building, sourcing user-generated content (UGC) and managing campaigns, studying your audience, and so on.
This is why it's crucial to have a well-defined and well-designed hashtag strategyWithout one you may miss the opportunity to maximize your account and drive engagement.
For instance, take a look at Later's Instagram post, which announces our new Linkin.bio customization:
We employ hyper-relevant hashtags such as #smallbiztools and #linkinbio in the captions. #linkinbiotool within the captions so users are able to easily find our content when they're on the lookout for a link to our bio tool.
Hashtags can help users find your posts, increasing the chances of likings comments, shares, and saving!
How to Find Instagram Hashtags that are Trending for Your Content Strategy
Later's report on data analysis shows that using 20-30 hashtags in your Instagram post is the best method to increase your reach and engagement rates.
How do you locate these many relevant hashtags to each post? Here are 3 strategies that you can employ:
Tactic #1: Use a Hashtag Suggestion Tool like Later
The tool for generating hashtag suggestions from Later is an easy way to find hashtags that are based on the text of your post and similar hashtags within your industry.
To make use of it, simply enter a hashtag in the tool's search bar, then click "Suggest," and it'll instantly generate new hashtags, sorted by relevance
Tactic #2: Conduct Research using Instagram Explore Page Instagram Explore Page
Instagram Explore is an excellent resource. Instagram Explore section is an excellent source of inspiration in the Instagram hashtag strategies.
To get the most effective results, look for keywords that relate to your company's brand or content and check out"Top" search results "Top" result.
The posts appear to be getting good results with the Instagram algorithm, so be sure to take note of hashtags being used and whether they are appropriate with your content.
Tactic #3: Verify Instagram Hashtag Activity Using the Instagram Tag Search Tool
When it comes to finding the most popular hashtags, posting volume is an essential measurement.
If a hashtag has already been used on thousands of other posts the odds are that your post will get overshadowed by the other posts.
On the other hand when a hashtag has a few hundred posts, it's most likely that there isn't anyone searching for it on Instagram's Instagram Explore site. If you want to be a safe middle ground try to find hashtags with between 10K and 200K posts.
To check a hashtag's post volume, head to Instagram's tag search function on the Explore Page.
It is a good way to check your hashtags. It could also be an excellent source of inspiration. For instance, you could find a hashtag that is more specific that starts with the same keywords, but is much more popular in terms of posts.
Should you use Hashtags on Instagram in the Comment or Caption Section?
Instagram has proved that hashtags are effective for both your caption and in your comments section therefore it's your choice as to where you'd like to use them.
It's important to consider the timeframe but. If you're writing hashtags manually in the comments, you'll want to do this as soon as your post has been published.
TIP: If using After's Instagram scheduling tools, you can schedule your First Comment to go live at the same date as the post.
This is a great method to keep your caption aesthetic clear, and still benefit from the extra benefit of exposure from a well-planned hashtag strategy.
The Later's First Comment tool lets you program a comment to go live at exactly the same time as your blog post available for every paid plan.
What Can Hashtags Do to increase Likes on Instagram
If you have the correct Instagram hashtag strategy, you'll not just reach more people -and the right ones for your brand or company.
Learn about people who are likely to take interest in your content.
Using 20-30 relevant hashtags will help your posts show up in more results in the search results of the app, increasing the probability of comments and likes.
The brand is Sweaty Betty, an empowering workout brand whose clients are women who share a love for fitness.
The account makes use of the search-driven hashtag, #GlobalRunningDay for fans and an associated hashtag #iamasweatybetty, to promote a sense of community and togetherness:
With over 2.5K likes (and a pretty chatty comments section! ) These niche hashtags make the perfect way to create the community of fellow runner enthusiasts and encouraging users to get their hearts beating!
Be careful and make sure you use hashtags that your target audience is actively searching for will boost your visibility and likes number. It's an all-win situation.
How to save time with Your Instagram Hashtag Strategy
Finding 20-30 new hashtags for each post you publish is time-consuming, but there are ways to make it more effective.
Another option is to create the lists with 20-30 hashtags, which are in alignment with your core content themes and then modify and then add to every post.
With Later's free Instagram scheduling tools, you can make "Saved Captions" that contain your carefully curated lists of hashtags.
It is easy to add them to the captions of your posts (and alter them) by tapping two times!
How to Create an Effective Instagram Hashtag Strategy With Analytics
The best method to create your hashtag strategy?
The foundation is set. After you've selected the hashtags you want to utilize, you must start testing them out and digging into your analysis.
Monitoring the effectiveness of your hashtags is the most effective way to gauge the success of your experiments. It will allow you to tweak your approach over time.
By using Later's Analytics tools, you can discover the key information you need about your hashtags - including an overview of which hashtags are driving the most comments, likes and comments, as well as saves and reach for Instagram posts. Instagram posts.
It instantly compares the hashtags you're using with the performance of your posts over time, providing you with an overview of what's working, and what's not for your account.
Hashtags are a powerful way to engage new users and grow your account however it takes the time and effort required to see the results you want to see.
Whether you use 10 or 30, a consistent hashtag strategy is still one of the most effective routes for expansion on Instagram.