Everything you have to know about Instagram Stories Viewers

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Find out how Instagram prioritises people in your Stories's viewers section. Also, discover how you can increase your sales and reach with Instagram Stories.

Learn everything you must know about Instagram Story followers on Inflact.

In this post we'll show you how to get access to your Story viewers list, how to understand it and how to utilize it to increase numbers and audience.

How do you think Instagram determine the number of Story Viewers?

We'll take care of that, too!

In addition, we will show you how to bring more people to your Stories so that you can increase your reach and improve sales.

Read on to find out everything you can about Instagram Stories viewers in 2021.

What Are the Instagram Story Viewers?

Story viewers are a list of Instagram Story viewers who have viewed your Instagram Story.

It contains the total number of people who've been able to view your Story and the user names of each person who has seen your Story.

The total number of views in this list includes replays, so there could be more views than usernames.


How Do You Access Story Viewers?

To gain access to Story viewers for an actively published Story you need to open it on Instagram and swipe it up.

To access Story viewers for 24 hours after it's been unpublished:

Click the icon for profile to open it or

your profile image.

Select to open the menu for hamburgers.

Tap Archive.

Scroll through your story.

Tap the Story, and then swipe upwards.


How Long Are Story Viewers Available?

The list of your viewers is accessible for 48 hours following the time you have published your Story.

Keep in mind, Stories are still ephemeral -they are gone for within 24 hours of publishing them. This means that people can see them for 24 hours. remains accessible for another 24 hours after the story is removed from publication.


The Stories viewer list is not visible to the public. Only the members of your team are able to view it.

You can help make Stories last longer than 24 hours by pinning them to your profile and marking them as Highlights.

Here's how to convert the content of your Instagram Story to a Highlight:

Select your "+" sign in highlights on the profile, or in the absence of a "+" sign then tap Story Highlights

Choose the story you wish to add

Choose a cover picture and enter a name for your Story

Tips: Keep your Highlights titles short and descriptive Use icons or selected photos to create Covers for your Highlights covers.

Find out more about how you can use Highlights to the advantage of your company by reading The Ultimate Guide to Instagram Stories Highlights.

To continue to increase your Story's engagement, reach, and conversions, publish Stories frequently. Since Stories are only available for 24-hours, publishing new stories several times a week is acceptable.

Scheduling social media content is easier with a content scheduling calendar.

You can organize the entire social media publishing through Sharelov's Content Calendar. It's free to Sharelov subscribers therefore why not take a look today!


Where Can You Find More Details about Your Story Viewers

Good news: You will be able to know more about the Story viewers by analyzing Sharelov.

Sharelov subscirbers can quickly access Story viewer analytics via their dashboard. Just go to Analytics>Stories.

In the Story Analytics, you'll see various filters and views, such as the Highlights view which allows you to quickly look at the total number of views and reactions of each of your Stories.

Do you want to know more on your Story viewers data?

Just click the icon on any Story card for detailed analytics that include:

Organic engagement rate: How many people commented or reacted to your Story

People touched: How many watched your Story

Impressions: How often your Story was seen

Completed Percentage: What number viewers watched the entire Story

Forward How many people moved ahead to view the next story item? Story

Backward: How many people tapped backward to rewatch an item in your Story

Exits: How many people have tapped away at your Story while playing it

Replies: How many replies the photo or video received

Sharelov lets you access Story and post analytics , and quickly share the data cards and other points along with the rest of your group.


For more detailed analytics on your Stories you may also look up your account's overall insights on Instagram.

If you're new to Instagram Insights (or if you could use refresher courses), be sure to take a look at the Ultimate Guide To Instagram Analytics for step-by-step instructions, suggestions and examples.


The Truth About Viewers' List Order

The most popular myth about Instagram Story viewers' list is the idea that it ranks users based on the frequency they've watched your Stories.

It doesn't.

The list order is determined by a private algorithm that's not been released to the public.

In the past, viewers were identified in relation to the amount of times you, or the brand engaged with them. Or, by chronological order. Or an amalgam of both --

based on the person who was the one doing the theorizing.

In the words of Julian Gutman in 2019, Product Lead for Instagram Home "...The individuals who appear on that list aren't the ones who stalk you the most."

Redditor user infinitesimalFawn says the algorithm changed again in March 2021, while other users believe it's changed again since then. It's impossible to pinpoint the logic behind the list's order.

With no official statement from Instagram or a clear prioritization, it's fair to say that the order of users in your Viewers' list is an unanswered question.

What we do know is that the Viewers ' list is not related to the amount of times someone has viewed your Story or visited your account. It does not show who is "stalking" the account.

The great thing is that there's a wealth of information you can learn regarding your Story Viewers by using Stories Insights.


Why Use Instagram Stories?

In 2021 the number of users will use Instagram at least once a month. More than 500 million logon daily, and nearly all of them (90 90%) are following a business.

40% of U.S. adults say they've utilized Instagram.

500 million plus Instagram accounts use Stories each day, and the majority of users who were surveyed said they've visited a website to purchase a item or service after seeing it in Stories.

Nearly 80percent of marketers utilize Instagram, and 64% have plans to increase their organic Instagram activities in the coming year.


According to the report on 2021 Marketing from Social Media Examiner, Instagram usage grew by 46% between 2020 and 2021 and its stories-based videos were utilized by 59% of marketers, which is more than Facebook or Tiktok.

With the growth of short-form video, Instagram is coming out ahead of the crowd.

The majority of marketing professionals are investing on Instagram Stories, betting that it and the Stories format will continue to dominate as the best platform to expand the reach of brands, engagement and sales.

With so many brands seeking attention on Instagram and trying to find the best way to stand out is -- a pretty big deal!

The positive side is the fact that you have a variety of options to keep pace with the market. A well-documented social media strategy can boost your chances of success significantly.

Monitoring your competition in their advertising, industry's influencers and niche hashtags can massively boost the ability of creating a competitive strategy and content strategy.

There's plenty to watch but, it's also a lot to be aware of.

Your time is valuable.

Sharelov lets you monitor and track the performance of your competitors, advertisements, influencers, hashtags and moreeven if you have a few minutes per day.

You'll find plenty of tips on monitoring your competitors' strategies in the Sharelov's Guide How To Track Your Competitors' Social Media Strategy.

And, if you want to test the monitoring tool that will make your job faster and easier efficient, you can sign up for a free Sharelov trial right here.


Who Uses Instagram?

According to a report published by Pew Research, here's who's using Instagram in 2021:


44% of the population ages between 18 and 29

48% of the population ages 30 to 49

29% of people aged 50 - 64

13% of those 65 and older


45percent of the population lives in urban areas

41% of the population lives in suburban areas

25% of the population lives in rural areas


47% of those who earn more than $75,000

39% of people make $50,000-$74,999

45% of people who earn $30,000 - $49,000

35% of people who make less than $30,000

Instagram users are from all walks of life and an array of geographical and economic backgrounds.

Whatever your brand, product or industry, Instagram has an audience for you. The question is, how can you reach them?

One of the best ways to increase the ROI on the social networks is to publish unique, high-quality, consistently-published content.


Your brand and the people you serve are distinct, therefore you must create a unique posting schedule which caters to your viewers' browsing habits. Sharelov's Best Time to Tool automatically calculates and suggests the best times to publish for your Instagram followers.

You can test this Best Time To Post tool at no cost with the Sharelov the free trial.


In the next section We will provide you with suggestions to increase the number of viewers who will view your Stories.


9 Ways to Expand Your Reach Through Instagram Story Viewers

Make the most of your Stories by using the below features. They'll increase your reach and keep your followers engaged.

#1: Add Hashtags in your Stories to See Your Story Featured in More Feeds

Use relevant hashtags for putting your Stories into search feeds, so that more people can find your posts. They work best if they aren't used to spam, but instead research and select them carefully.


You don't need a lot of hashtags to attract more viewers. Target a niche audience by selecting hashtags that potential viewers or buyers will be searching for in search engines.


#2: Use Location Stickers And Geotagging To Get More Viewers And Boost Your In-person Traffic.

Geotagging and location stickers are effective ways to grow your popularity and attract users to your physical spot.

Source Amazing Vacations

If you have a brick and mortar location or event, or pop-ups make sure you add stickers for your location to your Stories!


#3: Use Questions And Polls Stickers To Engage Your Audience.

Questions and polls help you engage and connect with your audience.

Source: Boxycharm

Use the question and poll stickers to start conversations with viewers and keep them perusing your Stories for more.


#4: Make Use of Instagram Influencers To Dramatically Increase Your Viewers And Engagement.

Are you in search of an enormous amount in new customers? Employ an influencer to market your brand!

No matter what size your business is There are influencers who can suit your budget and help to expand your reach.

Influencers can promote your brand's image through images of products such as takeovers, recommendations, and takeovers.


Micro-influencers are especially beneficial to small businesses. Although their audience is smaller, their engagement rates tend to be higher than the big-name influencers. Additionally, their costs are typically affordable for any size company.


#5: Create a compelling Instagram Profile and Bio with A plethora of Stories Highlights.

It is important to note that your Instagram profile is where people are directed to to find out more what your business is about and decide whether they'd like to follow you.

Source Lowes

Fill your profile out completely and add your best Stories as highlights, so they remain visible on the profile as long as you'd like.


#6: Use Instagram Live To Help Your Business Stand Out in The Newsfeed.

Instagram Live, a feature of Stories can help you gain notice in your followers' newsfeeds. Go live often to ensure your brand is at the top of viewers' minds.

Create live-streamed videos that encourage users to interact and get to know the people who run your business.


#7: Promote Your Stories Through Paid Adverts

Are you ready to increase your reach? Get in touch with people looking for brands just like yours by promoting your Instagram Stories and posts.

Instagram offers a variety of stickers, features, and enhancements that help your brand grow engagement, increase the number of followers you have, and also convert your followers.

#8 8: Convert Your Stories to Highlights

If people come across your stories and posts, they naturally navigate to your bio page to find out more about your business.

Introduce your users to your profile by providing them with a an impressive bio and captivating Stories Highlights that showcase your brand to potential customers. This will help you build an audience that is larger and increase users' exposure to your Instagram Stories.

#9 The Auto-Share feature of Instagram stories allows you to share your Instagram posts to Facebook.

Kick up your reach in seconds by enabling Instagram to automatically post your stories to Facebook!

Here's how you can automatically post all your upcoming Instagram Stories to Facebook:

First, ensure that your Facebook as well as Instagram accounts are linked. If you haven't linked the two accounts yet, here are the instructions:

How to Link Your Instagram And Facebook Accounts For Sharing:

Click on the profile picture in the lower right corner of your profile.

The hamburger menu is located at the top left of your profile page.

Click the Settings icon.

Tap "Sharing With Other Apps."

Tap Facebook, then enter your Facebook username and password.

Tap Continue>Yes>Finish Setup

How To Enable Autoshare Instagram Stories on Facebook:

Tap your profile picture in the upper right corner of your profile.

The hamburger menu is located at the top of the profile's page.

Tap Settings>Privacy>Story

Click on "Sharing" and then turn on the toggle switch in the middle of "Share Your Story To Facebook."

Automating the sharing of Instagram Stories automatically Instagram Stories to Facebook can aid in expanding your reach to another platform of importance, with any effort.

Did you know you can create and create Instagram Stories in Sharelov? You'll be amazed at how simple it allows teams to collaborate, creating Stories that can increase your reach and sales!


5 Strategies to Increase Sales With Instagram Stories

Instagram Stories can be the perfect way to boost your sales. Here are a few tips to increase your sales using Instagram Stories.

#1. Promote Your Instagram Account outside the Instagram

Get more customers into your Instagram account and shopping catalog by promoting it on other channels, like:

Other social media channels like Facebook, Twitter, and LinkedIn

From your website using Instagram icons

In your mailer with Stories teasers and images


#2. Create user-generated content campaigns

According to a study from Turn To Networks, over 70 percent of U.S. consumers make at the very least one purchase online each month, and 25% of them make purchases online every week.

If you're looking to convert viewers to shoppers and vice versa, content created by users is essential:

Almost all consumers (90 percent) stated that content generated by users is the biggest influencer of their buying decision.

A majority (63 percent) believe that content created by users makes an experience of shopping more genuine.

A majority (61 percent) say user-generated content encourages brand engagement

Most shoppers (65%) consider that user-generated content more intriguing than content that is created by brands.

What is content created by users?

Users-generated material (UGC) is any non-paid material that others create for your brand. This can include videos and photos which feature or highlight the products you sell, your reviews and recommendations.

One way to help brands get their followers to make UGC is to make use of Instagram Stories to help promote

giveaways or sweepstakes to customers who upload images of their merchandise with hashtags.


Others provide the opportunity to be featured. For instance, Airbnb asks users to tag their images so that they can be featured within their Instagram account page.



Because Instagram does not come with an easy "share" button you must perform a few manual steps in order to repost content, unless you have an Instagram sharing tool.

Sharelov's Instagram sharing tool makes the reposting of UGC content much simpler.


You can test the Instagram reposting tool free, with a Sharelov trial membership.


#3. Engage with Your Followers

If you respond to every Instagram comment, you build trust and respect among your followers and make them more likely to convert into loyal customers.

Responding to every comment can be a daunting task without special software. It's easy to get lost and get lost in the comments. But, the most important thing is not to be annoyed when you respond to followers!

Sharelov's got your back. Manage all your Instagram comments directly through your Sharelov dashboard, and build your brand's engagement rate, reputation, and sales as well.


To find out more about how to reply on Instagram comments, you can refer to our guide to Instagram Comment Engagement here.

#4. Make The Most Of Instagram's shopping in Stories

Instagram provides several ways to help your business sell directly on its platform and Stories is an excellent way to promote your products and services.

To maximize possible sales opportunities, you should use the Stories format:

Create Checkout on Instagram for you to sell directly from your Instagram app.

Start an Instagram Shop If you don't already have one.

Create "Collections" on the shop on Instagram shop to encourage sales.

Connect Instagram products to the product images in Your Instagram Stories.

Our guide The Ultimate Checklist to Get Set Up, Approved, and Started with Shopping on Instagram offers step-by step instructions on how to set up Instagram Shopping. Check it out today and get your sales up immediately!


#5. Make use of Instagram Posts To Drive Viewers To Your Stories

Stories are a fantastic shopping tool. You can leverage your Instagram posts to attract more visitors to your promotional Stories:

Create the post with a CTA that encourages viewers to visit your (specific) Story for a special discount.

You can share Story teasers in your posts and urge viewers to go to the full Story to find out more.

Convert promotional Stories to Highlights for your profile. You can then include CTA's on your post informing viewers to go to your profile.

If you're looking for these helpful tips for boosting sales with Instagram Stories, you'll love this article:

The 118 ideas for Outstanding Social Media Content

Our Outstanding Social Media Content guide shares many Instagram posts, ideas including examples, tips, and examples that will help boost your reach, engagement, and sales.


Utilize Instagram Story Viewers for increase your sales, reach and Followers

Instagram Stories are a fantastic way to extend your brand's reach and increase sales. For the best results from the potential of your Story Viewers, make use of Story analytics to discover the details about your followers.