Insta Hashtags: All You Need To Know in 2022

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Instagram hashtags are still one many of the best methods to increase the number of eyes (and engagement!) for your Instagram posts by 2022.

However, how do you make use of hashtags on Instagram? What are the most effective hashtags for your Instagram account? Which hashtags are trending right this moment? Do you want to include them into your caption or the comments? Check in my Instagram blog website.

We're answering these questions, and many more in our ultimate information guide on Instagram hashtags on Stack-writer.

How Do Instagram Hashtags Work?

Instagram hashtags are basically a way to categorize and label your content. They also assist Instagram deliver your content to the most relevant users.

In their simplest form The hashtags you utilize are the basis for search results in the Instagram Explore page:

However, it doesn't stop there. Hashtags are also used to serve as a reference for an Instagram algorithm, and it can categorize your content and recommend it to users it thinks will have a high interest.

That's it... Are Hashtags Are Still Working in 2022 on Instagram until 2022?

Hashtags have always been at the heart of much debate, especially following Instagram's recent recommendation to only utilize 3 to 5 hashtags (more on that later).

As Instagram slowly moves towards the semantic search engine, it opens up many new possibilities for content discovery - which means that the content in your captions or the topics that you include in your posts will be searchable too.

In spite of these massive improvements, hashtags are still able to function on Instagram. In conjunction with a robust content strategy, they could help yield amazing results.

Are you ready to receive the full download on Instagram hashtags? Check out our YouTube video guide right now:

It's the Top 50 Most Popular Instagram Hashtags for 2022

Utilizing hashtags that are extremely popular isn't the most effective strategy to gain more attention for your posts and stories, as they're less likely to be noticed.

Which Instagram hashtag Should You Include For Your Posts?

As we've already mentioned, Instagram recently recommended that users should use 3 to 5 hashtags on their posts, even though they allow up to 30 hashtags per post.

It's a stark contrast to everything we've previously heard about the use of hashtags on Instagram however, when you consider the new emphasis on keywords and SEO, it does (kind sort of) seem to make sense.

Instagram is introducing the addition of "suggested" news feeds, such as Instagram Reels, for instance. Instagram Reels tab, for example. But in order to provide recommended content that is truly a "good match," Instagram needs to be able to categorize it accurately. it. The idea behind it? Fewer hashtags = more reliable self-categorization.

To test this hypothesis, Later looked at 18M+ Instagram feed posts looking at the hashtags used in each post to average rate of reach.

Like you see in the picture, using greater hashtags yields better outcomes. Reach rates increase by 11 percent (from 24% to 35%) with the increase in the number of hashtags grows from one to 30.

To put it in perspective, for an account with 20K followers there's the equivalent of 2.2K accounts reached per post.

We even looked at how this trend changed from 2020 to 2019, but our results were fairly uniform.

So, how many hashtags should you utilize on Instagram? As of now, using more hashtags is still the best way to increasing your reach and engagement in Instagram content feeds. But, as Instagram is introducing more "suggested" content feeds, focusing on less relevant hashtags that are hyper-relevant could be a method worth trying.

TalkDataToMe: Read Later's full report of data now to determine the optimal number of hashtags to reach people and increase engagement.

What are the different types of Instagram Hashtags?

Before choosing hashtags to use to use in your posts It's a good idea to think about the various types of hashtags that you can use.

This will help make sure that you've covered all aspects of your hashtag strategy.

There are five major kinds of hashtags to be considered:

  • Location-based hashtags like #BryantPark , or #LowerEastSide.

Branded hashtags are used for occasions or campaigns, such as #Later or #LaterCon.

  • Industry hashtags that describe your specialization, such as #SocialMediaManagers or #WeddingPlanners.

Community-focused hashtags that bring your community together, like #VanLifeLiving or #IAmASweatyBetty

  • Descriptive hashtags that describe the content of your actual post, for example, #WoodwickCandles and #SheaButterProducts

There's no secret formula for how many of of these hashtags you should include, but keeping the different categories in mind can give an excellent source of inspiration and aid in planning your strategies.

What Are the Benefits of using hashtags on Instagram

Utilizing relevant, targeted hashtags in your posts and stories is one of the most effective ways to be discovered by new audiences on Instagram.

Using one of the "right" hashtags can get you right in front of your desired public, even though they haven't connected to you previously.

This can lead to greater engagement, more followers, plus more potential customers to your brand or business!

But this isn't all. Hashtags have a myriad of benefits that go beyond increasing your visibility. They can be used to aid in community-building, sourcing user-generated content (UGC) and managing campaigns, studying your target audience, and much more.

It's important to establish a clear and well-crafted hashtag strategy -Without one, you could be missing out on opportunities to enhance your Instagram account and boost engagement.

For instance, you can check out Later's Instagram post announcing our latest modification:

We use hyper-relevant hashtags like #smallbiztools#linkinbio and #linkinbiotool in the caption so users are able to easily locate our content , especially if they're looking for a link in bio tool.

Hashtags allow people to discover your content- increasing the likelihood of people liking it, comments, shares, and even saves!

How to Find Instagram Hashtags That Are Trending to help you develop your content strategy

The report of Later's data shows that the addition of 20-30 hashtags to Instagram posts Instagram postings is your most effective method to increase the reach of your posts and increase engagement rates.

But how do you find this many relevant hashtags for each blog? Below are 3 strategies you can use:

Tactic #1: Use a Hashtag Suggestion Tool like Later

Later's Hashtag Suggestion Tool is an easy way to find hashtags based on the content of your post and similar hashtags in your field.

To use it, input a hashtag into the tool's search bar, then click "Suggest," and it'll immediately generate new hashtags, sorted by relevance

Tip #2: Conduct Research using the Instagram Explore Page

Its Instagram Explore pages are an excellent source of ideas for your Instagram hashtag strategy.

To get the most effective results, search for keywords that are relevant to your company's brand or your product and check out"Top" results "Top" results.

These posts are clearly performing well with the Instagram algorithm, so make note of hashtags used and whether they would be appropriate with your content.

Tactic #3: Verify Instagram Hashtag Volume Using Instagram's Tag Search Tool

When it comes down to choosing the most effective hashtags, post volume is a crucial measure.

If a hashtag is already been utilized on hundreds of thousands of social media posts the chances that your post will be lost in the crowd.

However If a hashtag has a handful of posts, it's most likely that nobody is searching through Instagram's Instagram Explore pages. If you want to be a safe middle ground look for hashtags that have between 10K-200K posts.

To check a hashtag's post volume, go to Instagram's tag search function on the Explore Page.

This is an excellent way to check your hashtags, and can also be an excellent source of inspiration. For instance, you could discover a niche hashtag that has the same keyword, but has a much healthier volume of posts.

Should You Use Hashtags with Instagram in the Comment or Caption Section?

Instagram has confirmed that hashtags can be effective in your post's caption and in your comments - so it's totally your choice as to where you'd like to post them.

It's important to consider the timeframe though. When you manually post hashtags to the comments section, you'll need to do it immediately after your post has been published.

TIP: If you use Later's Instagram scheduling tools, you can plan your First Comment to go live at the same with your posting.

This is a great method to keep your caption aesthetic clear, and still benefit from the additional advantages of exposure that come with a great hashtag strategy.

After's First Comment tool lets you schedule a comment to go live at the exact time as your blog post it is available on any paid subscription.

How Hashtags Can Be Used to Increase Likes on Instagram

With the correct Instagram hashtag strategy, you'll be able to simply reach more peopleand the right ones for your brand or business.

Learn about people who are likely to interact with your content.

Utilizing 20-30 relevant hashtags will make your posts appear in more search results on the app, thereby increasing the chances of getting likes and comments.

It's time to take Sweaty Betty, an empowering fitness brand whose customers are women with a love for fitness.

The account makes use of the search-driven hashtag, #GlobalRunningDay to generate likes and a branded hashtag for #iamasweatybetty that promotes the feeling of community and togetherness:

The site has more than 2.5K likes (and quite a lively and chatty comments section! ) These hashtags for niches are ideal for building an online community of fellow runner enthusiasts and encouraging users to tap that heart!

Being intentional and using hashtags that your people are actively searching for can increase your exposure and like numbers. It's an win-win.

How to Save Time With Your Instagram Hashtag Strategies

Finding 20-30 fresh hashtags for every post you share is extremely time-consuming - But there are methods to make it more efficient.

Another option is to create the lists with 20-30 hashtags which align with your main themes for your content You can then quickly adjust and add to each blog post.

With Later's free Instagram calendaring tools you can build "Saved Captions" that contain your lists of hashtags that you have curated.

You can quickly add them to the caption of a post (and alter them) by tapping two times!

How to Build an Effective Instagram Hashtag Strategy With Analytics

How do you build your strategy for hashtags?

Building from a solid foundation. Once you've found the hashtags you'd like to utilize, you must start testing them , and dig into your data.

Monitoring the effectiveness that your hashtags have is a great way to monitor the success of your efforts, and can help you refine your strategy as time passes.

Utilizing Later's Hashtag Analytics tools, you'll have the ability to get the most relevant information on your hashtags. This includes the breakdown of which hashtags are driving the most likes and comments, as well as saves and reach on Instagram posts. Instagram posts.

It compares the hashtags you've used with the performance of your posts over time, giving you an overview of what's working and what's not, for your account.

Hashtags are a powerful method to connect with new audiences and increase the size of your account, but it requires time and energy to achieve big effects.

It doesn't matter if you use 10 or 30 hashtags, a consistent strategy is among the most effective routes for development on Instagram.

davidjohn68 replied 3 weeks ago

Hashtags are short, simple phrases that are used to identify a specific topic or category. For example, if you are looking to promote a new product, you can create a hashtag like #newproduct or #newapp. Hashtags allow you to connect with your audience in a way that is more personal nyt mini crossword and engaging than ever before.